More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users? attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times [...]
Mobile devices, mobile phones and PDA?s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. [...]
An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to ?explode? the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their [...]
Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in todays ultra-permission-based world. Especially when you tell visitors nothing about their friends or family?s privacy in the space directly next to the e-mail [...]
What does a virus have to do with marketing Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to [...]
E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable [...]
Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise [...]
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to [...]
They use viral marketing by e-mail as a marketing tool… what did you think I meant Viral marketing can work well for B2B providers, as long as the following is true:
1. The product or service has to add value for the sender, as well as, the receiver.
2. The offer has to be deliverable. You don?t want to [...]
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the [...]
